MARKET APPRAISAL

1378A State Highway 29, Lower Kaimai

Property Details

Bedrooms: 4

Bathrooms: 3

Garage: 2

Land Area: 4,089 m2

Floor Area: 277 m2

Age: 2010-19

Capital Value: $1,940,000

Last Sale: $1,250,000

Sale Date: 23 Nov 2017

The Online Estimates

There’s now a host of online tools available to property hunters. A lot of buyers are checking the online value of your property before coming to view. These estimates can be wildly inaccurate as they work on area averages. However, It’s important for us to know what the online providers value your property at as this gives an idea of what buyers will be thinking before they come to view.

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THE COMPARABLES

These are properties which have recently sold in the area. This information is used as a guide for the potential value of your property. Sale prices don’t take into account the skill of the agent, the quality of the marketing or the motivation of the vendor.

43 Ruahihi R0ad,
Lower Kaimai

Bedrooms: 5

Bathrooms: 2

Garage: 2

Land Area: 2,7927 m2

Floor Area: 250 m2

Age: 2000-09

Capital Value: $1,820,000

Sold For: $1,520,000

Sale Date: 27 Jun 2023

43 Ruahihi R0ad,
Lower Kaimai

Bedrooms: 5

Bathrooms: 2

Garage: 2

Land Area: 2,7927 m2

Floor Area: 250 m2

Age: 2000-09

Capital Value: $1,820,000

Sold For: $1,520,000

Sale Date: 27 Jun 2023

43 Ruahihi R0ad,
Lower Kaimai

Bedrooms: 5

Bathrooms: 2

Garage: 2

Land Area: 2,7927 m2

Floor Area: 250 m2

Age: 2000-09

Capital Value: $1,820,000

Sold For: $1,520,000

Sale Date: 27 Jun 2023

The Competition

38+holcombrooke+way
38 Holcombrooke Lane, Welcome Bay

4 Bedrooms
2 Bathrooms
Deadline Sale

View Listing
135D+MCLAREN+FALLS+ROAD
38 Holcombrooke Lane, Welcome Bay

4 Bedrooms
2 Bathrooms
Deadline Sale

View Listing
135A+MCLAREN+FALLS+ROAD
38 Holcombrooke Lane, Welcome Bay

4 Bedrooms
2 Bathrooms
Deadline Sale

View Listing

Appraised Value

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The appraised value is based on the above properties that have sold nearby. This represents the statistical value of your property. Regardless of the statistical value it is our specialty to achieve the most that the market will deliver.

The appraised value is based on the above properties that have sold nearby. This represents the statistical value of your property. Regardless of the statistical value it is our specialty to achieve the most that the market will deliver.

Sell with The Northern Group

The Strategy

In real estate, competition drives great results. So how do you create competition? In this market we’re running a three phase strategy to keep the maximum number of buyers engaged and allow a forum for buyers to compete. Achieving above market value for your property doesn’t happen by accident, we have a tested and repeatable strategy to give you the best chance of achieving your dream price.

Phase 1 - Teaser

This phase of the campaign is designed to capture buyers who are already known to us. We do this by running a teaser campaign through Facebook, Instagram and our email database before launching the property to the major websites.

If we find the right buyer, we can create a situation where the buyer is likely to pay top dollar to secure the property before it goes ‘live’. This is a way of creating urgency in a market where there is little.  

Phase 2 - No Limits

This stage involves the official launch of your property website as well as TradeMe, Realestate.co.nz, One Roof and The Northern Group. We also launch on social media and your social media advertising campaign begins.

When the market was hotter we recommended auction in this phase. Now the market is more settled and there are less cash buyers we are finding a ‘by negotiation’ or ‘set sale date’ approach tends to be more effective.

Phase 3 - Setting the Goal Posts

If a result hasn’t been achieved in the first two phases we set the goal posts with a priced campaign – in other words we tell people where they need to be so they know what they are aiming for. Then we give the buyers time and space to come out of the woodwork.

Data collected from buyers allows us to keep them updated by email and phone, as well as making sure the property is memorable by retargeting with Facebook ads. This ensures no buyer slips through the cracks.

Set sale date or by negotiation?

The beauty of a ‘set sale date/deadline treaty’ is that is allows you to have a clear picture of the market before you need to make a decision.

The beauty of ‘by negotiation’ is the buyers are more likely to make an offer immediately, ie. there is less chance of them cooling off.

*note that a ‘set sale date’ can be set at any point in time during a ‘by negotiation’ campaign.

The advantage of by negotiation and set sale date over auction

  • Buyers are able to make offers subject to conditions so it’s easier and less expensive for them to make an offer

  • Both cash buyers and conditional buyers can make offers so it’s more conducive to generating competition

  • The better buyer can’t see how low the other buyers are as the offers are confidential

Extraordinary homes call for extraordinary marketing.
The way your home's story is told online makes all the difference.

Sell with The Northern Group

The Marketing

We are huge believers in getting the marketing “right”. In our experience this is essential for attaining a premium price. There is no cookie cutter strategy and every property is different, however success leaves clues. The below marketing package has been designed with the current market in mind.

We only use The Bay’s best photographers to shoot our listings. Our photographers capture photos that maximize light and space showcasing your property in its most attractive form. This is paired with industry leading editing techniques and styles that can make your property stand out from the crowd.

We include aerial photography as we believe it provides the best way to showcase property from above. Show location, boundaries, proximity to landmarks, beaches, reserves and many other important geographical features.

Video is infinitely more engaging and shareable than traditional static images. Video allows your property to reach a wider range of audiences via social media. Trade Me listings with video receive up to 150% more views than those without. This package includes one full length property video with intro and outro.

    • Appear on the property home page for 1 week
    • Highest position in search until sold
    • Largest listing card
    • Rotates to top of search 11 times
    • Appears in search carousel for 1 week
    • Highest position in latest listing email alerts

    263,000 people visit the Trade Me Property homepage daily to conduct their property search. With platinum , you property is promoted on the homepage, targeted at active buyers based on their search behaviour.

    Platinum, not only puts your property at the top of relevant search results, it also targets additional buyers looking at nearby suburbs to generate more buyer interest and enquiry.

    As Platinum  partners The Northern Group also get exclusive access to market leading data insights. This gives us the best understanding of buyer trends to ensure your listing stays at the forefront of buyers minds.

Stand out from the crowd and be on top of your buyer's search results. Prominent homepage placement to optimize visibility to a geographically targeted audience. Up to 10x more views. Grab the attention of potential buyers and use our unique map marker to your benefit. Until your property is sold, entice buyers with a larger image, coupled with a 3 photo showcase.

Your property is showcased on Facebook and Instagram. What better place to showcase beautiful properties than the worlds number one photo sharing platforms. We use eye catching imagery and wording to capture the attention and imagination of potential buyers. The Facebook campaign allows us to target buyers based on age, location and interest and trial different headings and images to see which are getting the best response.

Created in 1996, Realestate.co.nz is New Zealand’s longest running online property platform. The most popular choice with international buyers, we make sure your property is front and centre so no buyers slip through the cracks.

One Roof is the new kid on the block when it comes to property websites. Owned by NZME who also own The Herald it has powerful cross platform features to allow Herald readers to find your property. Quickly becoming the most popular platform with Aucklanders.

Large photo signboard is erected outside the property upon launch. This provides maximum visibility for buyers searching for the property. It also lets the neighbours know you’re on the market. Neighbours are often the best advocates for your property.

Additional Marketing Options

Showcase the premium features of your property on our premium website platform. Here we are not limited by word counts and photo sizes. We’re free to show the best your property has to offer. This website is created to make it easy for buyers to access information on your property. We collect the data of interested parties allowing us to keep in touch via email, and more importantly, retarget on Social Media.

Make your property stand out from the rest with a premium twilight photoshoot. When searching for a new home online, people look at your cover photo for two seconds on average before moving on to the next one. Grab your buyers attention and get more interest by upgrading your photo shoot.

3D Floor plans are becomming an essential marketing tool for any listing. Buyers can instantly appreciate size, scale, layout and flow with accurate dimensions and room proximity.

3D virtual tours are the next generation of marketing tool. With virtual tours, buyers can walk through any property or place of business from the comfort of their own living room. Virtual touring technology offers high resolution 3D models of the property, this allow buyers to inspect layout, property flow, and be made aware of premium features of the property.

Feature for life of the listing

  • 6 weeks - Super Feature
  • 6 weeks - Refresh
  • 2 week NZH Homepage Carousel
  • 2 Week OneRoof Homepage Carousel

Plus Social Boost

Exclusive NZME & OneRoof data targeting users across FaceBook & Instagram who are showing propensity to enquiry about buying or selling property

Featured until sold. 4 weeks on the Showcase Carousel. 4 weeks as a Premium Feature. 4 Refreshes to boost your listing back to the top of the search.

+ Promoted in the realestate.co.nz app

How We Are Different

There are a myriad of real estate agencies to choose from ranging from very large to very small. While most follow the beaten track, we pride ourselves on being different. Big enough to have the reach, yet small enough to be agile and adaptable. We are growth focused and always adapting to improve our results.

  • We specialise in bespoke tailored campaigns in all price brackets.
  • We are leaders in property marketing using digital media – live video, edited videos, targeted social media and have a reputation for delivering exceptional results.
  • We believe in leaving no stone unturned so regularly conjunct with the wider agent network.
  • We live and breathe our work so will be dedicated to achieving the best possible result for you.
  • We are currently marketing a number of homes which means we are already talking to potential buyers and have them on our database.

Sell with The Northern Group

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Ready to start your journey? Let’s get this show on the road!

Sell with The Northern Group

The not so small print…

Our fee: Our standard commission is 3% + GST.

The estimated selling price is based on other properties deemed 'comparable' - either sold or currently for sale in the area – plus supporting market information.

The above estimate is based on current market conditions. These estimates may alter depending on several factors including the market itself, the final presentation of the property and the promotional strategy chosen at the time of listing. Should there be any delay in listing we may need to review the appraised price prior to listing.

The within opinion of market value is based on our experience in the market and is arrived at by comparison with recent sales. We are not licensed valuers and this is not a report of a registered valuer. This appraisal is based on the assumption that there are no outstanding Council Requisitions, Consents, Code Compliance Certificates, no defects in Title and no issues in regards to structural and weather tightness which may affect the market value of the property.

Downloads

The REA has helpful guides to help you understand the selling process and what you can expect from your agent. Click on the guides below to open in a new window.

New Zealand Residential Property Agency Agreement Guide
New Zealand Residential Property Sale and Purchase Agreement Guide
Real Estate Agents Act (Professional Conduct and Client Care) Rules 2012

Find your true north in property

Contact the Northern Group

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General enquiries - info@thenortherngroup.co.nz

Work with us - careers@thenortherngroup.co.nz

Head office - Tauranga, New Zealand

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